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Hoka

Hoka

Hoka is a French company that designs and markets running shoes. The brand attracted first attention in the running industry by producing shoes with large soles, nicknamed “maximalist” shoes thanks to the extra cushioning; this was in contrast to the minimalist shoe trend that was gaining popularity when the company was founded in 2009.

Hoka produces both low profile and maximum cushion shoes for road, track and trail; Throughout its product line, Hoka shoes retain features such as a low weight-to-cushioning ratio and midsole and outsole geometry designed to promote inherent stability and efficient stride.

The company was founded in 2009 in Annecy, France; is currently headquartered in Richmond, California, and its headquarters are currently in Goleta, California.